{"id":384,"date":"2023-09-01T10:31:02","date_gmt":"2023-09-01T10:31:02","guid":{"rendered":"https:\/\/stage.omg.com\/uk\/omnicom-media-group-announces-first-mover-retail-media-partnership-with-dunnhumby\/"},"modified":"2023-09-01T10:31:02","modified_gmt":"2023-09-01T10:31:02","slug":"omnicom-media-group-announces-first-mover-retail-media-partnership-with-dunnhumby","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/uk\/omnicom-media-group-announces-first-mover-retail-media-partnership-with-dunnhumby\/","title":{"rendered":"Omnicom Media Group announces first-mover retail media partnership with dunnhumby"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Agreement enables OMG to leverage insights from over 20 million Tesco Clubcard members to deliver better outcomes at scale for clients\u2019 retail media investments. <\/span><\/b>\u00a0<\/span><\/p>\n

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) and leading global customer data science company dunnhumby today announced a first-mover partnership that will enable OMG agency teams to leverage advanced capability on the Tesco Media & Insight Platform to deliver better outcomes for Omnicom clients\u2019 retail media investments.\u00a0\u00a0 <\/span>\u00a0<\/span><\/p>\n

The<\/span> Tesco Media and Insight Platform aggregates insights from over 20 million Clubcard members for the UK\u2019s largest retailer and is accessed and powered by <\/span>dunnhumby Sphere (dunnhumby\u2019s data driven self-service <\/span>platform).\u00a0\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Under the terms of the agreement, OMG teams will now be able to plan, activate and measure retail media campaigns with Tesco directly on the platform and uniquely utilise more granular insights from the 20 million plus Clubcard members. This will enable more efficient spend decisioning, activation and optimization for campaigns across Tesco.com and in-store, as well as across a wide range of offsite media publishers, including ITVX and Meta<\/span>.<\/span><\/i>\u00a0<\/span><\/p>\n

This access to unique data and insights will help accelerate and advance Omnicom clients\u2019 connected commerce ambitions across POS, On-site and Offsite, while also providing first-to-market access to the latest product innovations within retail & digital advertising; and ensuring more investment accountability through closed loop measurement.\u00a0 The partnership further enhances OMG clients\u2019 ability to integrate retail consumer behaviours and insights into video and social advertising plans.<\/span>\u00a0<\/span><\/p>\n

With retail media rapidly expanding and expected to grow by over 20% <\/span>annually<\/span><\/a> until 2027, the partnership provides OMG clients with a market leading proposition that delivers both scale and measurement accountability in this increasingly important investment channel.\u00a0<\/span>\u00a0<\/span><\/p>\n

Overall benefits to clients include: <\/span>\u00a0<\/span><\/p>\n