{"id":362,"date":"2021-12-01T12:51:11","date_gmt":"2021-12-01T12:51:11","guid":{"rendered":"https:\/\/stage.omg.com\/uk\/omg-named-global-media-partner-for-british-airways\/"},"modified":"2021-12-01T12:51:11","modified_gmt":"2021-12-01T12:51:11","slug":"omg-named-global-media-partner-for-british-airways","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/uk\/omg-named-global-media-partner-for-british-airways\/","title":{"rendered":"OMG Named Global Media Partner for British Airways"},"content":{"rendered":"

This article was originally published by\u00a0Campaign<\/a>.<\/p>\n

Omnicom has landed British Airways\u2019 media planning and buying business, concluding a\u00a0review process that kicked off back in January 2021.<\/a><\/p>\n

Omnicom Media Group \u2013 which will also handle paid and organic search and other performance marketing channels, including affiliates and meta-search partnerships \u2013\u00a0will take over the account from WPP, which has handled the airlines\u2019 creative, media, social and paid-search account since 2017.<\/p>\n

International Airlines Group, which owns BA, kicked off the review in January. WPP fell out of the race, with a final lap involving Omnicom and Havas.<\/p>\n

Last week,\u00a0Campaign<\/em>\u00a0revealed<\/a>\u00a0that Uncommon Creative Studio had won the airline\u2019s advertising and CRM business, which it will begin next February.<\/p>\n

A bespoke Omnicom Media Group team will be set up to work with British Airways from next March.<\/p>\n

The airline said the new structure will \u201cenable British Airways to maximise its growth strategy, adopting Omnicom\u2019s global network, effectiveness planning framework and a digital-first approach\u201d.<\/p>\n

Alongside British Airways, Omnicom will also work on the loyalty scheme of its parent company IAG.<\/p>\n

\u201cThroughout the pitch, we were impressed with Omnicom\u2019s industry leading strategic and technological capabilities, digital first approach and strong focus on effectiveness,\u201d British Airways director of brand and customer experience Tom Stevens said.<\/p>\n

\u201cWe look forward to working with Omnicom\u2019s highly talented teams globally as we emerge from the pandemic and look ahead to our future. I\u2019d like to thank WPP for the successful partnership over the last few years as we transition to the new operating model.\u201d<\/p>\n

Omnicom Media Group\u2019s chief executive Florian Adamski added: \u201cWe are very proud to have been selected as the global media partner for British Airways.<\/p>\n

“This was an opportunity to create a flexible agency model for British Airways powered by\u202fOmnicom Media Group\u2019s\u202fbreadth of talent and Omni, Omnicom\u2019s industry-leading open operating system, orchestrating better outcomes for our clients.\u201d<\/p>\n

For Omnicom, British Airways off a strong recent run of large global media wins, including Chanel and Mercedes-Benz.<\/p>\n

The group also works with HM Government, John Lewis and Virgin Media.<\/p>\n

Omnicom Media Group agencies Manning Gottlieb OMD and PHD cleaned up at the recent\u00a0Media Week Awards.<\/a><\/p>\n

Photo credit: cwssandra\/Getty Images<\/p>\n

https:\/\/omnicommediagroup.com\/wp-content\/uploads\/2021\/11\/British-Airways.jpg<\/p>\n","protected":false},"excerpt":{"rendered":"

This article was originally published by\u00a0Campaign. Omnicom has landed British Airways\u2019 media planning and buying business, concluding a\u00a0review process that kicked off back in January 2021. Omnicom Media Group \u2013 which will also handle paid and organic search and other performance marketing channels, including affiliates and meta-search partnerships \u2013\u00a0will take over the account from WPP, […]<\/p>\n","protected":false},"author":2,"featured_media":363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,30],"tags":[],"post_folder":[],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-united-kingdom-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/media\/363"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/tags?post=362"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/post_folder?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}