{"id":351,"date":"2021-07-15T11:03:26","date_gmt":"2021-07-15T11:03:26","guid":{"rendered":"https:\/\/stage.omg.com\/uk\/omg-uk-hires-rowe-and-collins-to-further-strengthen-digital-capabilities\/"},"modified":"2021-07-15T11:03:26","modified_gmt":"2021-07-15T11:03:26","slug":"omg-uk-hires-rowe-and-collins-to-further-strengthen-digital-capabilities","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/uk\/omg-uk-hires-rowe-and-collins-to-further-strengthen-digital-capabilities\/","title":{"rendered":"OMG UK hires Rowe and Collins to further strengthen digital capabilities"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Omnicom Media Group UK has today announced the appointment of two significant hires, Henry Rowe and Laura Collins, to further strengthen the agency group\u2019s digital, data and tech capability.\u00a0 <\/strong><\/p>\n

Rowe will take on the role at OMG UK of Chief Digital Officer and Collins has been appointed as Group Performance Director to further strengthen the groups capabilities and innovation across digital, commerce, data and technology.<\/p>\n

Rowe joins from the digital marketing specialist\u2019s agency Theorem, where he oversaw client operations, client strategy, product strategy and international growth. He led a team of over 1000 worldwide, working with customers including Netflix, Salesforce, News Corp and Amazon.<\/p>\n

He brings more than two decades of industry experience to OMG UK, with roles including MD at Carat Digital and founder of digital media consultancy and advisory business FaR Partners, which he sold to Theorem in 2015. Rowe is also a mentor for Bloom\u2019s cross-mentoring programme.<\/p>\n

Rowe will operate across the entirety of the UK business, supporting agencies on client transformation and leading the ongoing development of the UK groups\u2019 end to end digital capabilities, and group strategy.\u00a0 He will operate as both Chief Digital and Chief Strategy Officer for the UK group and report directly to Dan Clays, OMG UK chief executive, sitting on the OMG UK Board.<\/p>\n

Collins, who was named as Campaign magazine\u2019s Female Frontier Honouree 2021 for her contribution to diversity and inclusion, joins from Merkle, where she was VP – Head of Media. \u00a0At Merkle, she developed the agency\u2019s central search, social and performance offerings, having previously led similar initiatives at Periscopix. \u00a0\u00a0\u00a0As the UK Group Performance Director, Collins will work with the agency teams to drive OMG\u2019s overall performance proposition, helping the agencies stay ahead of the market. She will report in to Rowe.<\/p>\n

Dan Clays, OMG UK CEO, said: \u201cWe have exceptional digital talent operating both in the agencies and centrally at OMG and as we look forward to a widening set of services needed to support clients\u2019 future\u00a0 growth ambitions and communications needs, \u00a0it is imperative we continue to invest further in digital talent and leadership.<\/p>\n

Henry brings deep technical expertise and experience through a strategic lens, and has operated in holding group businesses, independent, digital marketing services and consulted inside clients. Everyone he\u2019s worked with \u2013 agencies, clients and partners – waxes lyrical about him, and he\u2019s a strong believer in building brilliant cultures. \u00a0His appointment reflects our ongoing focus on having the most advanced digital, data and technology capabilities in market for clients, and development opportunities for our talent.\u00a0\u00a0 And I\u2019m equally delighted to have Laura join us.\u00a0\u00a0 She\u2019s an exceptional talent, with real expertise, who understands both the needs of the agencies and clients \u2013 and is hugely passionate about talent and an inclusive culture.<\/p>\n

On his appointment Rowe commented: \u201cThe model of combining successful integrated agency brands with agile access to a range of central specialist expertise is both progressive and client-centric.\u00a0I\u2019m looking forward to developing and accelerating OMG\u2019s capabilities across digital, commerce, data and technology to further drive transformation for clients.\u00a0There\u2019s a definite recognition that the\u00a0skills and expertise\u00a0needed to solve clients\u2019 challenges are becoming more complex so it\u2019s a really exciting time to be joining the business.\u201d<\/p>\n

Collins said: \u201cAs the industry recovers from a year of one seismic shift after another,\u00a0we are on the cusp of untold opportunity and OMG is perfectly poised to lead that charge. Every agency in the group has a stellar reputation but in addition to this OMG is a business that’s connected, collaborative, and hungry to keep pushing boundaries together. I can’t wait to get stuck in to accelerating OMG’s digital proposition and aligning teams behind a common goal to deliver even more value to clients.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n

https:\/\/omnicommediagroup.com\/wp-content\/uploads\/2021\/07\/Header-Test4.png<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Omnicom Media Group UK has today announced the appointment of two significant hires, Henry Rowe and Laura Collins, to further strengthen the agency group\u2019s digital, data and tech capability.\u00a0 Rowe will take on […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,30],"tags":[],"post_folder":[],"class_list":["post-351","post","type-post","status-publish","format-standard","hentry","category-news","category-united-kingdom-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/tags?post=351"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/post_folder?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}