{"id":300,"date":"2020-03-16T08:34:10","date_gmt":"2020-03-16T08:34:10","guid":{"rendered":"https:\/\/stage.omg.com\/uk\/omnicom-media-group-uks-manning-gottlieb-omd-named-campaign-agency-of-the-year-for-the-second-consecutive-year\/"},"modified":"2020-03-16T08:34:10","modified_gmt":"2020-03-16T08:34:10","slug":"omnicom-media-group-uks-manning-gottlieb-omd-named-campaign-agency-of-the-year-for-the-second-consecutive-year","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/uk\/omnicom-media-group-uks-manning-gottlieb-omd-named-campaign-agency-of-the-year-for-the-second-consecutive-year\/","title":{"rendered":"Omnicom Media Group UK\u2019s Manning Gottlieb OMD named Campaign Agency of the Year for the second consecutive year"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]This article was originally published in Campaign<\/a>.<\/em><\/p>\n

Manning Gottlieb OMD has been named Campaign Agency of the Year for the second consecutive year.<\/p>\n

This was a well-contested, high-scoring category with a lot of entrants, and the judges found it difficult to reduce the shortlist to eight contenders. Several agencies performed well in the first round of judging and only narrowly missed making the cut.
\nThe high standard of entries suggests there is good reason to be optimistic about the future of media agencies \u2013 this is despite the UK sector going through the greatest disruption in a generation as a string of homegrown performance shops have shot to prominence in the past 12 months. So it is fitting that Manning Gottlieb OMD has been crowned the best media agency for the second year in a row.<\/p>\n

The Omnicom shop was founded 30 years ago during a wave of independent media agency launches and has kept its unique, British character, despite becoming part of a global network \u2013 witness its role in handling the UK government\u2019s \u00a3150m media-buying account.
\nIf 2018 was transformational for Manning Gottlieb OMD, when it won the government business, 2019 was a year of delivery. The judges were impressed by how the agency increased revenues from existing clients (billings up 8% among the top 20 clients), retained one of its biggest accounts, Virgin Media (pictured, above), and demonstrated \u201clots of evidence of creativity and effectiveness\u201d in its work for clients such as John Lewis Partnership, Sony Pictures and Uber Eats.<\/p>\n

Annual billings soared 35% to \u00a3700m and staff numbers rose to 482 last year, chiefly because the UK government moved to the agency formally only in November 2018. Helping the government to build a bespoke supply-side platform to ensure \u201cend-to-end\u201d transparency in its programmatic buying was a striking innovation in 2019.<\/p>\n

Last year brought a couple of notable wins worth \u00a321m, including Allianz and (without a pitch) Pladis, the owner of McVitie\u2019s biscuits, in partnership with sister creative shop TBWA. It is an alliance that underlines Manning Gottlieb OMD\u2019s reputation for creativity in media. Client satisfaction scores rose for the sixth year in a row and staff churn fell to 18%, according to the agency, which boasts a stable management team.<\/p>\n

Tim Pearson, its chief executive, who was promoted to chief executive of parent company OMD Group UK in July 2019, and Paddy Adams, chief strategy officer, have both been shortlisted elsewhere in these awards for media agency head and media planner respectively.
\nManning Gottlieb OMD\u2019s bench strength, which includes Natalie Bell, managing director, and Paul Knight, head of government arm OmniGOV, was also in evidence when it won Agency of the Year at the Media Week Awards 2019.<\/p>\n

However, the judges felt Manning Gottlieb OMD\u2019s continued prosperity was \u201cnot to be under-estimated\u201d at a time when some of Omnicom\u2019s global rivals have been struggling to justify the existence of UK-only shops.<\/p>\n

It remains to be seen what happens to Manning Gottlieb OMD\u2019s identity in the coming year and beyond, because Pearson has added responsibility for OMD UK, which was also shortlisted for this award; he is now chief executive of both agencies.<\/p>\n

OMD UK has moved into Omnicom\u2019s Bankside HQ in London, where Manning Gottlieb OMD is already based, but Omnicom insists no merger is planned.
\nThe importance of investing in a distinctive culture with a USP remains paramount in this category, as demonstrated here. It was, then, \u201canother great year\u201d for Manning Gottlieb OMD, the judges felt.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n

https:\/\/omnicommediagroup.com\/wp-content\/uploads\/2020\/05\/MGOMD_AgencyOfTheYear_Header_1600x600.jpg<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]This article was originally published in Campaign. Manning Gottlieb OMD has been named Campaign Agency of the Year for the second consecutive year. This was a well-contested, high-scoring category with a lot of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,30],"tags":[],"post_folder":[],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-news","category-united-kingdom-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/tags?post=300"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/uk\/wp-json\/wp\/v2\/post_folder?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}