{"id":551,"date":"2021-06-14T08:53:07","date_gmt":"2021-06-14T08:53:07","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/omnicom-media-group-mena-promotes-elda-choucair-to-ceo\/"},"modified":"2024-09-19T19:10:26","modified_gmt":"2024-09-19T19:10:26","slug":"omnicom-media-group-mena-promotes-elda-choucair-to-ceo","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/omnicom-media-group-mena-promotes-elda-choucair-to-ceo\/","title":{"rendered":"Omnicom Media Group MENA Promotes Elda Choucair to CEO"},"content":{"rendered":"

Omnicom Media Group MENA<\/a> has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group has shown substantial growth over the last year.<\/p>\n

Elda\u2019s tenure as COO has seen her focus heavily on the group\u2019s response to the impact of the pandemic. She has further demonstrated her leadership talent by successfully addressing both internal and external challenges and played a crucial role in transforming OMG\u2019s regional operations by readying its resources for new and emerging market expectations.<\/p>\n

In the last couple of years, the holding\u2019s networks, OMD, PHD and Hearts & Science, have secured impressive account wins and award recognition at the MENA Effie and the Dubai Lynx. They also enhanced their talent pool through skill development and recruitment and deployed several new processes and platforms to respond to challenges with speed, precision and effectiveness.<\/p>\n

A 15-year veteran at the group, Choucair held senior account positions at OMD and led PHD for over 10 years. Under her leadership, the regional media planning network grew seven-fold and became a key player in the region. Her success in creating a future-ready positioning for PHD made it a compelling proposition for both staff and clients, recognised by prestigious awards and accolades.<\/p>\n

She will continue to report to Elie Khouri, who\u00a0founded OMG two decades ago and whose career at Omnicom spans over 30 years. In that time, Khouri has stimulated the group\u2019s growth, in scale and service offering. and steered it to a leadership position on a broad range of metrics. The company has long been recognised as one of the best employers in the UAE and a leader in sustainability.<\/p>\n

Choucair will now assume the full control of all OMG MENA operations and accelerate their transformation to stay ahead of the curve. She is also an active industry figure, as vice chair of the Advertising Business Group, board member of the IAB GCC, and the IAA UAE Chapter, and a founding board member of the Unstereotype Alliance.<\/p>\n

\u201cElda is a true success story in her own right and has never stopped impressing everyone around her. Her vision, coupled with her pragmatism and attention to detail, means that she knows where we need to go and how to get there,\u201d said Elie Khouri,\u00a0chairman of OMG MENA. \u201cHer relentless dedication and drive have earned her immense respect. Elda certainly has an impeccable track record of advancing 360\u00b0 growth, capability expansion and overall excellence at both agency and holding levels.\u201d<\/strong><\/p><\/blockquote>\n

\u201cOur regional management\u2019s ability to stimulate growth for our clients, our staff and our agencies in the face of adversity is truly remarkable. Credit goes to Elie who has engineered and nurtured this inspiring culture of course but also to Elda, who\u2019s embraced it fully,\u201d commented Mike Cooper, OMG CEO for EMEA and APAC. \u201cElda\u2019s contribution to our success in the region to date has proved critical. Her energy, commitment, client skills and professionalism will serve her well in her new role to assure the best outcomes for all our stakeholders and clients. She is the perfect person to take OMG MENA forward.\u201d<\/p>\n

\u201cNavigating complexity and ambiguity certainly makes leadership exciting and rewarding in equal measures. Our industry, in the midst of a deep and rapid transformation, provides plenty of both and if we are to make complex simpler and better for our clients, we owe it to them to start with ourselves,\u201d said Elda Choucair, CEO of OMG MENA. \u201cWe\u2019ve already had plenty of opportunity to innovate and adapt to new conditions of course so we\u2019re well used to questioning and challenging the status quo. We\u2019re ready for what lies ahead.\u201d<\/p>\n

This article was first published in Campaign Middle East<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group has shown substantial growth over the last year. Elda\u2019s tenure as COO has seen her focus heavily on […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[64,65,63],"tags":[42,17,18],"post_folder":[],"class_list":["post-551","post","type-post","status-publish","format-standard","hentry","category-global-newsnews","category-mena","category-news","tag-appointments","tag-middle-east","tag-omnicom-media-group"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=551"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}