{"id":371,"date":"2017-12-10T06:55:34","date_gmt":"2017-12-10T06:55:34","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/phd-adds-more-metal-to-its-coffers\/"},"modified":"2024-09-19T19:09:57","modified_gmt":"2024-09-19T19:09:57","slug":"phd-adds-more-metal-to-its-coffers","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/phd-adds-more-metal-to-its-coffers\/","title":{"rendered":"PHD adds more metal to its coffers"},"content":{"rendered":"

\"\"<\/strong><\/em><\/p>\n

The media agency lands title of \u2018Most Effective Office of 2017,\u2019 and 18 awards in two competitions<\/strong><\/em><\/p>\n

PHD\u2019s creative spirit and innovative approach proved decisive in the region\u2019s two most recent awards competitions, the Mobile Marketing Association Awards (The Smarties) and the Effies MENA.<\/p>\n

In less than a month, the media agency received six gold awards, 11 silver trophies and four bronze awards for a range of clients. Its performance at the Effies MENA, where it bagged 10 awards, led PHD UAE<\/a> to being named the \u201cMost Effective Media Office of 2017\u201d. A broad range of campaigns for brands as varied as OMO, Lipton, Lux, Puck, and Daman were awarded in the two competitions. For the first time, the MMA Smarties Awards, the world’s only global mobile marketing awards program honoring innovation, creativity, and success, opened a dedicated competition for MENA. PHD<\/strong> won eight of the 16 awards given on the night.<\/p>\n

This year\u2019s MENA Effies were the ninth edition in the region. The global Effie Awards have been promoting effectiveness in marketing communications by highlighting marketing ideas that work since 1968.<\/p>\n

\u201cWe\u2019ve always been an agency that thrives on challenging the norm, a sentiment we have also instilled in our clients when it comes to the aspirations they have for their campaigns. These awards, collectively, are another testament to our cutting-edge, tailored approach and the exceptionally gifted talent we have within the agency who are constantly pushing the boundaries of our success,\u201d said Elda Choucair, CEO of PHD MENA<\/strong>.<\/p>\n

\u201cWhat makes these awards so valuable to us is that in their own way they totally represent what we stand for: effectiveness and digital innovation. We don\u2019t produce campaigns with the ambition to win awards, focusing instead on stimulating the best consumer response possible,\u201d commented Elda Choucair, CEO of PHD MENA<\/strong>. \u201cEffectiveness is what drives us and, today, it\u2019s often through a tailored approach in digital media that we get the strongest validation of our performance. Hence, we\u2019re glad to have the Smarties provide a solid measure of the standard of work in the region. It\u2019s hugely gratifying to have been rewarded with so many trophies in the inaugural edition.\u201d<\/p>\n

PHD<\/strong>\u00a0(Omnicom Media Group<\/a>) is leading in the transformation of media, having expanded its capabilities and services beyond the traditional planning and buying to that of creative content and social media for its clients. Combining idea generation and production of collateral in-house with digital expertise has proven successful and the way forward for the industry.<\/p>\n

Having taken the digital turn earlier than most, PHD<\/strong> has already gone through its own process of transformation and is therefore ideally placed to advise its clients in their own evolution.\u00a0 Future-focused rather than incumbered by legacy models, PHD<\/strong> is thriving in this tech-driven, data-laden environment.<\/p>\n","protected":false},"excerpt":{"rendered":"

The media agency lands title of \u2018Most Effective Office of 2017,\u2019 and 18 awards in two competitions PHD\u2019s creative spirit and innovative approach proved decisive in the region\u2019s two most recent awards competitions, the Mobile Marketing Association Awards (The Smarties) and the Effies MENA. In less than a month, the media agency received six gold […]<\/p>\n","protected":false},"author":2,"featured_media":372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/372"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=371"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}