{"id":355,"date":"2014-11-13T11:32:27","date_gmt":"2014-11-13T11:32:27","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/omd-launches-study-to-explore-future-behaviors-of-uae-consumers\/"},"modified":"2024-09-19T19:09:56","modified_gmt":"2024-09-19T19:09:56","slug":"omd-launches-study-to-explore-future-behaviors-of-uae-consumers","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/omd-launches-study-to-explore-future-behaviors-of-uae-consumers\/","title":{"rendered":"OMD launches study to explore future behaviors of UAE consumers"},"content":{"rendered":"<p>The fieldwork for <strong>OMD<\/strong>\u2019s study on the future state of the <strong>consumer<\/strong> society in the UAE is already underway, including face-to-face interviews with a representative sample of 2,000 residents in the country. The survey, called \u201cThe Future of the UAE\u201d, aims to assess the impact of changes to the country\u2019s population and socio-demographics on lifestyles, shopping, technology and media consumption. It will also explore consumers\u2019 expectations and attitudes towards life in the UAE and the country\u2019s role in the world.<\/p>\n<p><a href=\"https:\/\/www.omd.com\/contact\/uae\/\" target=\"_blank\" rel=\"noopener noreferrer\">OMD UAE<\/a> is partnering with Integral-OMG, the research and consultancy arm of <a href=\"https:\/\/omnicommediagroup.com\/markets\/mena\" target=\"_blank\" rel=\"noopener noreferrer\">Omnicom Media Group MENA<\/a>, to conduct in-depth qualitative and quantitative research, exploring consumer values and attitudes in the UAE today, as well as the changes in modern household makeup and their impact on decision making and media consumption.<\/p>\n<p>As well as dealing with societal issues, \u201cThe Future of the UAE\u201d study will delve into consumers\u2019 attitudes towards technology, including smartphones, mobile and e-commerce platforms, media consumption and technological advances, as well as their expectations from brands, key sentiments and values that resonate with them, and their lifestyle aspirations for the future. Based on this intelligence, brands can derive affirmative conclusions on how to better communicate with their consumers in the face of change.<\/p>\n<p>\u201cNot only does technology transform the way in which we do things, this and other changes occur in the UAE at a much faster pace than anywhere else in the world,\u201d commented Nadim Samara, managing director of <strong>OMD UAE<\/strong> &amp; Lower Gulf. \u201cAs such, the future behavioral habits of consumers here are an area of vast interest for brands and one that is particularly hard to predict, considering the diverse nature of the country\u2019s population. This is why we have decided to undertake this study, with the goal of gaining valuable insights on the future for us to make more effective and impactful decisions for our stakeholders.\u201d<\/p>\n<p>\u201cThe Future of the UAE\u201d is part of a global research initiative by <strong>OMD<\/strong>, with some 15 studies either already completed or currently underway. Based on a consistent model, they allow for international comparisons, making the project very relevant for not only local marketers but also international ones too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fieldwork for OMD\u2019s study on the future state of the consumer society in the UAE is already underway, including face-to-face interviews with a representative sample of 2,000 residents in the country. The survey, called \u201cThe Future of the UAE\u201d, aims to assess the impact of changes to the country\u2019s population and socio-demographics on lifestyles, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/356"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=355"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}