{"id":353,"date":"2016-01-04T11:18:10","date_gmt":"2016-01-04T11:18:10","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/jumeirah-group-selects-omd-as-its-sem-agency\/"},"modified":"2024-09-19T19:09:55","modified_gmt":"2024-09-19T19:09:55","slug":"jumeirah-group-selects-omd-as-its-sem-agency","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/jumeirah-group-selects-omd-as-its-sem-agency\/","title":{"rendered":"Jumeirah Group selects OMD as its SEM agency"},"content":{"rendered":"<p class=\"mb-35px\"><em><strong>Performance and search marketing added to media brief.<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.omd.com\/contact\/uae\/\" target=\"_blank\" rel=\"noopener noreferrer\">OMD\u00a0<\/a>has been selected by luxury hotel company\u00a0<strong>Jumeirah<\/strong>\u00a0<strong>Group<\/strong>\u00a0as its SEM agency. The competitive pitch resulted in the\u00a0<a href=\"https:\/\/omnicommediagroup.com\/markets\/mena\">Omnicom Media Group<\/a>\u00a0network adding the international SEM assignment to its media planning and buying contract.<\/p>\n<p>Search Engine Marketing is a critical element of the sales process for the tourism sector today and\u00a0<strong>Jumeirah<\/strong>\u00a0used the pitch to ensure its performance in this field was optimal.\u00a0<strong>OMD<\/strong>\u00a0not only demonstrated that it had the specialist skills to manage the regional and international requirements of the brand but also clearly identified the benefits of integration with the rest of the media account.\u00a0<strong>OMD<\/strong>, which was retained on the above-the-line media planning and buying account at the end of 2014, will now service the brand\u2019s SEM needs from Dubai, with hubs in China, Germany, Russia and the UK.<\/p>\n<p>\u201cWe value our partnership with\u00a0<strong>OMD<\/strong>\u00a0and were impressed by their digital capabilities in the previous above the line pitch. It therefore made sense to invite them to the SEM pitch,\u201d said Ross McAuley, Vice President of Brand, Digital and Loyalty at\u00a0<strong>Jumeirah Group<\/strong>. \u201cThey presented us with a compelling combination of technology and expertise, integrated with the rest of our media operations. With such a persuasive proposition, extending the scope of work on our business was the right decision for us.\u201d<\/p>\n<p>\u201cMany advertisers believe expertise only rests with specialist agencies but\u00a0<strong>Jumeirah <\/strong>isn\u2019t one of those. As an innovative and forward-thinking company, they\u2019ve seen the value of an integrated expert offering and the efficiencies and synergies it brings,\u201d explained Nadim Samara, managing director of\u00a0<strong>OMD UAE<\/strong>\u00a0&amp; Lower Gulf. \u201cAdding performance and search marketing into the mix means that we are now in an even better position to positively and demonstrably impact their business results.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance and search marketing added to media brief. OMD\u00a0has been selected by luxury hotel company\u00a0Jumeirah\u00a0Group\u00a0as its SEM agency. The competitive pitch resulted in the\u00a0Omnicom Media Group\u00a0network adding the international SEM assignment to its media planning and buying contract. Search Engine Marketing is a critical element of the sales process for the tourism sector today and\u00a0Jumeirah\u00a0used [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=353"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}