{"id":273,"date":"2018-02-18T06:31:29","date_gmt":"2018-02-18T06:31:29","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/savola-foods-strengthens-relationship-with-omd\/"},"modified":"2024-09-19T19:09:46","modified_gmt":"2024-09-19T19:09:46","slug":"savola-foods-strengthens-relationship-with-omd","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/savola-foods-strengthens-relationship-with-omd\/","title":{"rendered":"Savola Foods strengthens relationship with OMD"},"content":{"rendered":"<p class=\"mb-35px\"><em><strong>Scope of work now covers offline as well as digital in Egypt<\/strong><\/em><\/p>\n<p><strong>Cairo, February 18, 2018 \u2013<\/strong>\u00a0Following a statutory review of its offline media arrangements, Savola Foods has concluded its recent pitch with the appointment of OMD Egypt. The Omnicom-owned marketing performance company was already in charge of the FMCG manufacturer\u2019s digital assignment and will now manage its full media brief for Egypt.<\/p>\n<p>The pitch, which took place last December, included the incumbent of six years as well as several other international and local contenders. As well as its performance on the digital account, OMD Egypt impressed with its insights, hybrid planning approach, resources and understanding of Savola\u2019s business objectives. The new contract is for the full portfolio of food brands in the Egyptian market.<\/p>\n<p>Savola Foods\u2019 products are currently available in 30 countries and many of their brands are market leaders in the edible oil (Shams and Afia), sugar (Al Osra), ghee (Rawaby and Ganna), and pasta (El Maleka and Italiano) categories.<\/p>\n<p>\u201cOver the past two years, OMD\u2019s know-how and performance have made a significant difference to our brands,\u201d commented Marwa El Dahrawy, senior marketing manager at Savola Foods. \u201cThe team\u2019s proposal reinforced our perception of the agency and justified our decision to combine offline and digital with them. OMD delivered strongly in both the technical and commercial aspects, making our choice a straightforward one.\u201d<\/p>\n<p>\u201cDuring the last two years, we have worked tirelessly on making a difference for Savola online. Our achievements with this have clearly paved the way for a bigger role and we couldn\u2019t be more pleased,\u201d added Tarek Jaffar, general manager of OMD Egypt: \u201cOver the years, we have built a robust expertise with FMCG brands and have the tools and talent to produce the kind of results our clients rightfully expect. Combining offline with online will allow us to go even further in joining the dots and adding value to Savola\u2019s brands\u201d.<\/p>\n<p>The appointment is effective immediately.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scope of work now covers offline as well as digital in Egypt Cairo, February 18, 2018 \u2013\u00a0Following a statutory review of its offline media arrangements, Savola Foods has concluded its recent pitch with the appointment of OMD Egypt. The Omnicom-owned marketing performance company was already in charge of the FMCG manufacturer\u2019s digital assignment and will [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/274"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=273"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}