{"id":267,"date":"2016-10-25T12:59:19","date_gmt":"2016-10-25T12:59:19","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/hearts-science-opens-in-mena\/"},"modified":"2024-09-19T19:09:46","modified_gmt":"2024-09-19T19:09:46","slug":"hearts-science-opens-in-mena","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/hearts-science-opens-in-mena\/","title":{"rendered":"Hearts &amp; Science opens in MENA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9434\" src=\"https:\/\/omnicommediagroup.com\/wp-content\/uploads\/2019\/07\/Primary_Logo_White_Background_Horizontal-1024x224.png\" alt=\"hearts-&amp;-science-logo\" width=\"1024\" height=\"224\" \/><\/p>\n<p class=\"mb-35px\"><em><strong>Dubai second office outside North America for data-driven marketing network<\/strong><\/em><\/p>\n<p><strong>Omnicom Media Group<\/strong>, the media services division of\u00a0Omnicom Group Inc., today announced the MENA launch of\u00a0 its third agency network,\u00a0<strong><a href=\"http:\/\/www.hearts-science.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hearts &amp; Science<\/a><\/strong>. The office in Dubai is the second operation outside North America for the data-driven marketing agency, which launched six months ago in New York and already counts the two largest US advertisers as clients.<\/p>\n<p>In order to respond to marketers seeking business advantage in a world of personalized digital marketing,\u00a0<strong>Hearts &amp; Science<\/strong>\u00a0has been designed to\u00a0inform brand strategies\u00a0with real-time data-led insights. It combines expert media planning and buying capabilities with a full range of services that include shopper marketing, marketing innovation and content activation.<\/p>\n<p>The new office will be led by Fadi Maktabi, who has been promoted to general manager of\u00a0<strong>Hearts &amp; Science MENA<\/strong>. He was previously the head of strategy at\u00a0<strong>OMD UAE<\/strong>, where he successfully drove the agency\u2019s business and product development. Hearts &amp; Science Global CEO Scott Hagedorn commented: \u201cIt\u2019s terrific to see the tremendous momentum continuing unabated with the expansion in the Middle East.\u00a0Fadi has an impressive track-record and expertise in insights, strategy and innovation, a strong platform on which he can build to leverage that momentum and experience the success Hearts &amp; Science has witnessed in other markets.\u201d<\/p>\n<p>Staffing for Hearts &amp; Science MENA is underway, with a team of 16 expected to be in place in the coming months. The new office will initially be located in the\u00a0Omnicom Media Group MENA\u00a0building in the Dubai Media City.<\/p>\n<p>\u201cAll the signs indicate that the region is not only ready for but also aspiring to work with an agency providing the full spectrum of innovation in data-driven audience definition, media placement, content optimization and shopper activation to create more value for brands,\u201d said\u00a0<strong>Omnicom Media Group MENA<\/strong>\u00a0CEO Elie Khouri. \u201cHearts &amp; Science will transform the market by redefining the standard for precision and performance.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FOR MORE DETAILS, CONTACT:<\/strong><\/p>\n<p><strong>Mr Eric Mirabel\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<p>Regional Executive Director-Marketing, Omnicom Media Group MENA<\/p>\n<p>Tel: +971 4 450 0484 . E-mail:\u00a0<a href=\"mailto:eric.mirabel@omnicommediagroup.com\" target=\"_blank\" rel=\"noopener noreferrer\">eric.mirabel@omnicommediagroup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai second office outside North America for data-driven marketing network Omnicom Media Group, the media services division of\u00a0Omnicom Group Inc., today announced the MENA launch of\u00a0 its third agency network,\u00a0Hearts &amp; Science. The office in Dubai is the second operation outside North America for the data-driven marketing agency, which launched six months ago in New [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-267","post","type-post","status-publish","format-standard","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=267"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}