![\"Nadim-2018-2\"](\"https:\/\/omnicommediagroup.com\/wp-content\/uploads\/2019\/07\/Nadim-2018-2-1024x768.jpg\")
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During his six-year tenure at the helm in the UAE, Samara has strengthened the agency\u2019s service offering, created a new agile structure, secured many local, regional and global accounts, and won numerous awards for its work. He has sharpened OMD\u2019s cutting edge in the areas of talent, innovation, technology, analytics and performance. This allowed the agency to take better decisions faster and deliver better outcomes for its clients.<\/p>\n
Samara will now lead a network of 15 offices with over 600 employees managing more than 200 clients. His task is to drive its transformation in the evolving media and marketing landscape to better respond to current and emerging client needs. This includes relevant and effective consumer experiences and data-driven marketing solutions.<\/p>\n
In his new role, Samara will work closely with Wissam Najjar, who leads OMD\u2019s offices outside North Africa, and Eric Bequin, who heads its luxury practice and the three offices in the Maghreb region. Samara reports to Elie Khouri, CEO of Omnicom Media Group MENA.<\/p>\n
\u201cNadim has been an architect of growth for both OMD and its clients. Be it organically or through new business, or with the introduction of a new structure and consultancy services, he has transformed the agency into a business performance company,\u201d stated Khouri. \u201cWith his focus on future-proofing by attracting a new breed of talent and his fluency in data, tech and consumer economics, Nadim is truly part of the next generation of leadership. This well-deserved promotion will enable OMD to set the agenda for new partnerships and relationships with clients and business partners. In turn, this will elevate the role and value of marketing.\u201d<\/p>\n
\u201cWhat makes Nadim such a formidable force is that he\u2019s grown with the company. He\u2019s worked in our offices in Lebanon, Saudi Arabia, Germany, the USA and of course the UAE. He\u2019s risen through the ranks, worked on a broad range of clients and created effective new solutions to stimulate their performance,\u201d commented Guy Marks, CEO of OMD EMEA. \u201cUnder his tenure, the MENA region has become a key contributor to the transformation of the OMD network through tech, analytics, content and creativity. Nadim has demonstrated what agility and entrepreneurialism can do for our clients\u2019 business. His promotion to CEO will accelerate the realization of the region\u2019s full potential.\u201d<\/p>\n
\u201cBoth the supply and demand side of our business are experiencing challenges that are increasing in frequency, velocity and intensity. This puts all our partners\u2019 business models under significant strain and calls for more dynamic and agile responses,\u201d added Samara. \u201cWe\u2019ve proactively evolved too. Our offices across MENA have the talent, the culture, the resources and the leaders to not only provide clients with results-driven solutions but also design the future. By scaling up our expertise in analytics, performance, tech and creativity, in both depth and breadth, we will empower all our teams across the network to operate at the highest level.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
During his six-year tenure at the helm in the UAE, Samara has strengthened the agency\u2019s service offering, created a new agile structure, secured many local, regional and global accounts, and won numerous awards for its work. He has sharpened OMD\u2019s cutting edge in the areas of talent, innovation, technology, analytics and performance. This allowed the […]<\/p>\n","protected":false},"author":2,"featured_media":253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/253"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=252"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}