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OMG MENA’s CEO shares his experience in making a great workplace<\/strong><\/em><\/p>\n Earlier this year,\u00a0Elie Khouri,\u00a0chief executive of\u00a0Omnicom Media Group MENA\u00a0(OMG MENA), the media services division of the Omnicom Group, was recognized as \u2018Leader of the Year for 2016-2017\u2032 by\u00a0Great Place To Work In the UAE. \u00a0This recognized his efforts in keeping his workplace in the Top Companies list for seven years and for achieving the highest Trust scores from direct reports amongst all leaders in the Top Companies program.<\/p>\n OMG MENA came second on the seventh\u00a0annual list of \u2018Top Companies to Work For\u2019 in the UAE, which is the largest yet for Great Place to Work, recognizing the top 24 workplaces with outstanding company cultures.<\/p>\n According to Great Place to Work in the UAE, OMG MENA\u2019s people are the company\u2019s biggest asset, which sets the organization apart from its competitors. The communications group focuses on the continuous development and wellbeing of staff and has become famous for its workplace culture, for adding purpose to the roles of its employees, for stimulating their growth through a comprehensive learning and development academy, and for promoting a healthier lifestyle with its corporate wellness program.<\/p>\n In line with this, the company recently extended maternity leave to 90 days, way beyond the number of days stipulated by the UAE labor law, and developed a dedicated smartphone app \u2013 OMGene \u2013 to strengthen its ability to connect with their employees and keep them abreast of the latest developments within the company, gauge their feedback and ultimately add value to their relationship.<\/p>\n Entrepreneur Middle East<\/em>\u00a0caught up with Elie Khouri for a chat about his efforts to continuously improve OMG MENA\u2019s workplace experience, and elevate employees\u2019 perception of management.<\/p>\n When it comes to your leadership approach, what do you focus on:\u00a0processes or results?<\/strong><\/p>\n At Omnicom Media Group, everything starts with purpose, which unites and drives our\u00a0people. Our purpose is to build our clients\u2019 businesses by engaging, entertaining and empowering consumers to make smarter choices.<\/p>\n Processes are clearly important but we\u2019re driven by results and this is why we place our people at the heart of what we do. They are the starting point of a virtuous cycle, which puts them before \u201cproduct\u201d and before \u201cprofit\u201d. We attract, invest and nurture\u00a0amazing people. This means we strive to provide a stimulating and supportive environment that fosters their creativity and entrepreneurship, as well as their personal and professional growth. Ultimately, we seek to achieve a balance between how much they contribute and receive from the company. If we get this right, and the results of the Great Place to Work Institute over the last six years seem to indicate we\u2019re on the right track, our people will relentlessly deliver the most effective product, applying rigor in everything they do, including spotting the next big thing.<\/p>\n How does your company respond to and overcome failures?\u00a0<\/strong><\/p>\n It goes without saying that we gain much more wisdom from\u00a0failure than from success. Some workplace cultures allow failure more easily than others but this truth remains: to truly succeed, you have to have failed. Economic swings certainly provide opportunities to test our buoyancy, thriving on the highs and surviving the lows. In all industries, there will be macro-lows, like a war or a recession, but also micro-ones, like the loss of a major client.<\/p>\n We take a long-term view. We always focus on challenging the status quo to build the future, not just for ourselves but also the wider industry. When we started in 2002, the state of audience research on TV was hardly adequate but instead of lamenting a sad state of affairs, we decided to create our own source of data. Six months after opening our office, we had continuous TV viewership data with which to plan advertising campaigns more accurately. That study eventually became an industry standard. Yes, we compete with others but we also collaborate with them for the greater good. We all have a role to play in our sector.<\/p>\n This is also true internally and our\u00a0collaborative and entrepreneurial culture\u00a0provides the impetus and confidence for our teams to try, test and sometimes fail. When they do, they soon get back up, try again, armed with a newfound knowledge, and succeed.<\/p>\n It takes courage and confidence to step into the unknown but the rewards can be substantial. Actively seeking the feedback of our teams on our internal policies and processes initially was a similar leap of faith. We\u2019ve learned immensely from the exercise and we keep making improvements to better address needs and solve problems. This is how you build your tomorrow: test and learn.<\/p>\n When you meet a new, potential business partner, are you able to evaluate what kind of workplace culture that CEO has established in his\/her company?\u00a0<\/strong><\/p>\n Internally, as well as externally, shared values are a powerful magnet. We certainly try to work with partners who embrace our values. Exploring the culture fit with potential business partners is a key part of the discovery process, as\u00a0common goals\u00a0and principles are essential building blocks for a sustainable and healthy relationship.<\/p>\n We\u2019ve also invited all stakeholders to join us in the transformative process. Be it industry initiatives or organizational development, we hope to lead by example. We believe strongly in corporate culture and hope others will follow suit in placing a stronger emphasis on their workplace because we\u2019re convinced everyone benefits from this.<\/p>\n Have you noticed Omnicom Media Group MENA\u2019s creative workplace initiatives having wide industry impact, and how?\u00a0What are your future plans in this regard?\u00a0<\/strong><\/p>\n When employees move from one company to another, they take their previous experience and expectations with them. When they share them in the form of ideas and suggestions, they help spread the significance of company culture and its benefits across our industry. This is how we progress collectively, learning from each other, influencing one another. It\u2019s great to see more examples of knowledge sharing, sustainability and\u00a0corporate wellness. We\u2019re also happy to see more communications consultancies being listed as Great Places to Work in the UAE and around the world.<\/p>\n One initiative we\u2019re also thrilled to share with our global network is OMGene, our employee app, launched about a year ago. Because two-way communication is the cornerstone of our approach, this grass-root initiative is a fantastic development that has facilitated a better exchange of ideas and views within the company. Our most salient ideas, like the extended maternity leave, have come from it.<\/p>\n It\u2019ll probably come across as corny but as a communications company, we truly believe in the power of effective communications to not only overcome issues but also propel us forward.<\/p>\n This article first appeared on Entrepreneur.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" OMG MENA’s CEO shares his experience in making a great workplace Earlier this year,\u00a0Elie Khouri,\u00a0chief executive of\u00a0Omnicom Media Group MENA\u00a0(OMG MENA), the media services division of the Omnicom Group, was recognized as \u2018Leader of the Year for 2016-2017\u2032 by\u00a0Great Place To Work In the UAE. \u00a0This recognized his efforts in keeping his workplace in the […]<\/p>\n","protected":false},"author":2,"featured_media":244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=243"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}