{"id":222,"date":"2019-02-27T11:10:56","date_gmt":"2019-02-27T11:10:56","guid":{"rendered":"https:\/\/stage.omg.com\/mena\/omd-mena-wins-bekos-consolidated-media-business\/"},"modified":"2024-09-19T19:09:39","modified_gmt":"2024-09-19T19:09:39","slug":"omd-mena-wins-bekos-consolidated-media-business","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/mena\/omd-mena-wins-bekos-consolidated-media-business\/","title":{"rendered":"OMD MENA wins Beko\u2019s consolidated media business"},"content":{"rendered":"<p>Turkey&#8217;s global home appliance brand <a href=\"http:\/\/www.beko.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beko<\/a>,\u00a0part of Ar\u00e7elik Group, has consolidated its regional media account into\u00a0OMD\u00a0following a pitch. The account was previously shared between two networks, with\u00a0OMD\u00a0managing the brand\u2019s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now handle the full media assignment. This means the full portfolio of\u00a0Beko\u2019s products and initiatives in all media across 17 markets in the region.<\/p>\n<p>The regional optimization,\u00a0powered by advanced analytics and data-driven planning, will generate stronger business results for the white goods manufacturer.\u00a0OMD\u2019s in-depth understanding of the category as well as its impressive footprint across MENA will play a key role. Thanks to a consistent service delivery across borders, Beko will benefit from economies of scale and capture every growth opportunity across product lines, markets and media. This in turn will maximize the effectiveness of its investments.<\/p>\n<p>\u201cAs a brand that has grown into a global giant and market leader, Beko understands synergies and economies of scale very well. We speak the same language when it comes to technology, data and performance. The work we\u2019ve done together to date was always going to be a stepping stone to bigger achievements,\u201d stated Saleh Ghazal, General Manager at OMD UAE. \u201cWe couldn\u2019t be happier to extend our relationship to new markets. We look forward to delivering real and impactful business results across all markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turkey&#8217;s global home appliance brand Beko,\u00a0part of Ar\u00e7elik Group, has consolidated its regional media account into\u00a0OMD\u00a0following a pitch. The account was previously shared between two networks, with\u00a0OMD\u00a0managing the brand\u2019s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now handle the full media assignment. This means the full portfolio of\u00a0Beko\u2019s products [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,63],"tags":[],"post_folder":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mena-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media\/223"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/tags?post=222"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/mena\/wp-json\/wp\/v2\/post_folder?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}