{"id":220,"date":"2023-11-20T09:44:13","date_gmt":"2023-11-20T09:44:13","guid":{"rendered":"https:\/\/stage.omg.com\/czech-republic\/letosni-rocnik-souteze-inovativniho-vyuziti-medii-flema-media-awards-ocenil-viteze\/"},"modified":"2023-11-20T09:44:13","modified_gmt":"2023-11-20T09:44:13","slug":"letosni-rocnik-souteze-inovativniho-vyuziti-medii-flema-media-awards-ocenil-viteze","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/czech-republic\/letosni-rocnik-souteze-inovativniho-vyuziti-medii-flema-media-awards-ocenil-viteze\/","title":{"rendered":"Leto\u0161n\u00ed ro\u010dn\u00edk sout\u011b\u017ee inovativn\u00edho vyu\u017eit\u00ed m\u00e9di\u00ed Flema Media Awards ocenil v\u00edt\u011bze."},"content":{"rendered":"
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Cenu Grand Prix<\/strong>, za absolutn\u011b nejl\u00e9pe hodnocenou v\u00edt\u011bznou kampa\u0148, z\u00edskala v leto\u0161n\u00edm ro\u010dn\u00edku sout\u011b\u017ee Flema Media Awards<\/strong><\/a> agentura Wavemaker Slovakia<\/strong>. Pro Slovak Telekom<\/strong> vytvo\u0159ila kampa\u0148 #re\u0161pekt<\/strong>, kter\u00e1 odv\u00e1\u017en\u00fdm zp\u016fsobem reaguje na politickou a spole\u010denskou situaci na Slovensku. Zv\u00edt\u011bzila tak\u00e9 v kategorii Nejodv\u00e1\u017en\u011bj\u0161\u00ed po\u010din.<\/p>\n

Cenu pro inovativn\u00edho zadavatele<\/strong> si odnesla spole\u010dnost Kaufland \u010cR<\/strong>. Pr\u00e1ce pro Kaufland ovl\u00e1dly leto\u0161n\u00ed shortlist<\/a> a nominace prom\u011bnily ve v\u00edt\u011bzstv\u00ed ve dvou kategori\u00edch, a to s esportovou kampan\u00ed Kaufland Prvn\u00ed volba esportovc\u016f<\/strong> od agentur OMD, Fuse<\/strong> a DDB FTW.<\/strong> Prvenstv\u00ed vybojovala v kategori\u00edch Nejlep\u0161\u00ed komer\u010dn\u00ed kampa\u0148 a Nejlep\u0161\u00ed vyu\u017eit\u00ed digit\u00e1ln\u00edch m\u00e9di\u00ed. Spojen\u00ed Kauflandu s esportov\u00fdm t\u00fdmem Sinners<\/strong> vy\u00fastilo v n\u011bkolik komunika\u010dn\u00edch aktivit, podporuj\u00edc\u00edch zna\u010dku Kaufland u mlad\u00e9 generace hr\u00e1\u010d\u016f. Jejich sou\u010d\u00e1st\u00ed byla i Fofrta\u0161ka 2.0<\/strong><\/a>, limitovan\u00e1 edice n\u00e1kupn\u00ed ta\u0161ky na kole\u010dk\u00e1ch.<\/p>\n<\/div>\n

Inovativn\u00edm autorem<\/strong> se pak stala slovensk\u00e1 agentura Socialists<\/strong>. Ta v sout\u011b\u017ei usp\u011bla v kategorii Nejlep\u0161\u00ed vyu\u017eit\u00ed influencera pro klienta DNA ERA nab\u00edzej\u00edc\u00ed test DNA ze slin. \u010ctve\u0159ici influencer\u016f zapojila do experimentu, kter\u00fdm v kampani #UnboXYourself<\/strong> odhalila jejich genetickou predispozici.<\/p>\n

V\u00edt\u011bzstv\u00ed si letos op\u011bt p\u0159ipsala tak\u00e9 Komer\u010dn\u00ed banka, <\/strong>a to v kategorii Nejlep\u0161\u00ed zapojen\u00ed z\u00e1kazn\u00edka. V\u00e1no\u010dn\u00ed kampa\u0148 od agentur PHD<\/strong> a DDB<\/strong> vyu\u017eila um\u011blou inteligenci k ilustraci 50 nejcenn\u011bj\u0161\u00edch v\u00e1no\u010dn\u00edch vzpom\u00ednek.<\/p>\n

Dal\u0161\u00ed z v\u00edt\u011bzstv\u00ed pat\u0159\u00ed agentu\u0159e Marketup<\/strong> a spole\u010dnosti ABB Robotika<\/strong>, kter\u00e9 spole\u010dn\u011b vytvo\u0159ily prvn\u00ed ob\u00e1lku ti\u0161t\u011bn\u00e9ho \u010dasopisu namalovanou kolaborativn\u00edm robotem. \u0160lo o tituln\u00ed stranu magaz\u00ednu Forbes Next<\/strong>.<\/p>\n

S\u00e1zkov\u00e1 kancel\u00e1\u0159 Tipsport<\/strong> bodovala v kategorii Nejlep\u0161\u00ed vyu\u017eit\u00ed real-time marketingu za kampa\u0148 p\u0159edpov\u00eddaj\u00edc\u00ed v\u00fdsledky prezidentsk\u00fdch voleb \u201eZn\u00e1me p\u0159\u00ed\u0161t\u00ed hlavu st\u00e1tu”. Ze statis\u00edc\u016f podan\u00fdch tiket\u016f n\u011bkolik dn\u00ed p\u0159ed hlasov\u00e1n\u00edm \u00fasp\u011b\u0161n\u011b p\u0159edpov\u011bd\u011bla jej\u00ed v\u00fdsledek.<\/p>\n<\/div>\n

Nejvy\u0161\u0161\u00ed ocen\u011bn\u00ed d\u00e1le z\u00edskala slovensk\u00e1 agentura OMD Slovakia<\/strong> za outdoorovou kampa\u0148 Ibalgin Purpose<\/strong>, jej\u00ed\u017e sou\u010d\u00e1st\u00ed byla aktivace s vyu\u017eit\u00edm QR k\u00f3d\u016f na neobvykl\u00fdch m\u00edstech. V OOH krom\u011b standardn\u00edho brandingu\u00a0 nebo DOOH v obchodn\u00edch centrech obrandovala i horskou kabinku v nejv\u011bt\u0161\u00edm slovensk\u00e9m ly\u017ea\u0159sk\u00e9m st\u0159edisku.<\/p>\n

V kategorii Nejlep\u0161\u00ed vyu\u017eit\u00ed r\u00e1dia byla nejl\u00e9pe hodnocena kampa\u0148 od agentur RespectAPP<\/strong> a Unimedia<\/strong> pro Hyundai Motor Slovakia<\/strong>. Zam\u011b\u0159ila se na podporu bezpe\u010dn\u00e9 j\u00edzdy a motorist\u016fm na z\u00e1klad\u011b dohody se t\u0159emi slovensk\u00fdmi r\u00e1dii nab\u00eddla pomal\u00e9 p\u00edsn\u011b, kter\u00e9 je m\u011bly stimulovat k opatrn\u011bj\u0161\u00ed j\u00edzd\u011b.<\/p>\n

V n\u011bkolika kategori\u00edch letos porota neud\u011blila \u017e\u00e1dn\u00e9 ceny<\/strong>. Konkr\u00e9tn\u011b \u0161lo o kategorie Nejlep\u0161\u00ed vyu\u017eit\u00ed TV, Nejlep\u0161\u00ed vyu\u017eit\u00ed dat a Nejlep\u0161\u00ed nekomer\u010dn\u00ed kampa\u0148.<\/p>\n

V\u00edt\u011bze z\u00a057 p\u0159ihl\u00e1\u0161en\u00fdch prac\u00ed vybralo 95 odborn\u00edk\u016f<\/strong> v oblasti medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed a marketingov\u00e9 komunikace z\u00a0\u0159ad zadavatel\u016f, m\u00e9di\u00ed a reklamn\u00edch i medi\u00e1ln\u00edch agentur, ve dvou kolech hodnocen\u00ed.<\/p>\n

\u201eJsme r\u00e1di, \u017ee se v\u00edce zadavatel\u016f v leto\u0161n\u00edm roce \u00fa\u010dastnilo na\u0161\u00ed sout\u011b\u017ee poprv\u00e9, a \u017ee jeden z nich si dokonce odnesl ocen\u011bn\u00ed Inovativn\u00ed zadavatel. Nav\u00edc z retailu, kter\u00fd je vn\u00edm\u00e1n jako obor, ve kter\u00e9m inovativn\u00ed p\u0159\u00edstup ke kampan\u00edm nem\u00e1 m\u00edsto. Z\u00e1rove\u0148 jsme opravdu nad\u0161eni, \u017ee i v dob\u011b vysok\u00e9 inflace a enormn\u00edho tlaku na cenu agentury setrv\u00e1vaj\u00ed ve snaze nal\u00e9zat pro sv\u00e9 klienty neobvykl\u00e1 a inovativn\u00ed \u0159e\u0161en\u00ed, a zadavatel\u00e9 maj\u00ed odvahu je realizovat,\u201d \u0159\u00edk\u00e1 k v\u00fdsledk\u016fm 18. ro\u010dn\u00edku sout\u011b\u017ee Hynek Cimoradsk\u00fd<\/strong>, managing partner po\u0159\u00e1daj\u00edc\u00ed spole\u010dnosti Flemedia<\/strong>.<\/p>\n

Vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f prob\u011bhlo jako v p\u0159edchoz\u00edch n\u011bkolika letech v pra\u017esk\u00e9m Divadle X10<\/strong> na slavnostn\u00edm galave\u010deru.<\/p>\n

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\u010cl\u00e1nek p\u0159evzat z MediaGuru.cz.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cenu Grand Prix, za absolutn\u011b nejl\u00e9pe hodnocenou v\u00edt\u011bznou kampa\u0148, z\u00edskala v leto\u0161n\u00edm ro\u010dn\u00edku sout\u011b\u017ee Flema Media Awards agentura Wavemaker Slovakia. Pro Slovak Telekom vytvo\u0159ila kampa\u0148 #re\u0161pekt, kter\u00e1 odv\u00e1\u017en\u00fdm zp\u016fsobem reaguje na politickou a spole\u010denskou situaci na Slovensku. Zv\u00edt\u011bzila tak\u00e9 v kategorii Nejodv\u00e1\u017en\u011bj\u0161\u00ed po\u010din. Cenu pro inovativn\u00edho zadavatele si odnesla spole\u010dnost Kaufland \u010cR. Pr\u00e1ce pro Kaufland […]<\/p>\n","protected":false},"author":2,"featured_media":221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,14],"tags":[65],"post_folder":[],"class_list":["post-220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic","category-news","tag-flema-flemedia-inovace-kreativita-media-zacinametamkdeostatnikonci"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/media\/221"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/tags?post=220"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/post_folder?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}