{"id":219,"date":"2023-09-12T09:32:00","date_gmt":"2023-09-12T09:32:00","guid":{"rendered":"https:\/\/stage.omg.com\/czech-republic\/beiersdorf-se-ve-velkem-medialnim-tendru-rozhodla-pro-omd\/"},"modified":"2023-09-12T09:32:00","modified_gmt":"2023-09-12T09:32:00","slug":"beiersdorf-se-ve-velkem-medialnim-tendru-rozhodla-pro-omd","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/czech-republic\/beiersdorf-se-ve-velkem-medialnim-tendru-rozhodla-pro-omd\/","title":{"rendered":"Beiersdorf se ve velk\u00e9m medi\u00e1ln\u00edm tendru rozhodla pro OMD"},"content":{"rendered":"
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S\u00ed\u0165 medi\u00e1ln\u00edch agentur OMD Worldwide se od ledna 2024 stane jedinou medi\u00e1ln\u00ed agenturou skupiny Beiersdorf AG, v\u00fdrobce zna\u010dky Nivea.<\/strong><\/p>\n

N\u011bmeck\u00e1 spole\u010dnost\u00a0Beiersdorf\u00a0AG<\/strong>\u00a0se rozhodla glob\u00e1ln\u011b jmenovat od ledna 2024\u00a0OMD<\/strong>\u00a0jako svou agenturu pro m\u00e9dia na evropsk\u00e9m trhu a v\u00a0Severn\u00ed Americe, a to pro v\u0161echny zna\u010dky skupiny. Dosud v\u00a0oblasti n\u00e1kupu a pl\u00e1nov\u00e1n\u00ed m\u00e9di\u00ed spolupracovala s\u00a0v\u00edcero agenturami, v\u00a0leto\u0161n\u00edm tendru se rozhodla pro centralizaci\u00a0jen s\u00a0jednou z\u00a0nich. Rozhodnut\u00ed se t\u00fdk\u00e1 i \u010desk\u00e9ho trhu.<\/p>\n

\u201eSpole\u010dnost Beiersdorf svoje agentury historicky jmenovala po jednotliv\u00fdch trz\u00edch. Leto\u0161n\u00ed tendr m\u011bl poprv\u00e9 za c\u00edl konsolidovat v\u0161echny trhy ve dvou pro Beiersdorf nejv\u011bt\u0161\u00edch regionech a vytvo\u0159it tak nov\u00fd region EUNA. Tento nov\u00fd koordina\u010dn\u00ed model bude i pro n\u00e1s v OMD Czech velkou v\u00fdzvou. Ale v\u011b\u0159\u00edm, \u017ee jako druh\u00e1 nejv\u011bt\u0161\u00ed agentura v \u010cesku a nejv\u011bt\u0161\u00ed v r\u00e1mci regionu EMEA\u00a0(podle COMvergence 2022, pozn. red.)<\/em>, se s\u00a0t\u00edm \u00fasp\u011b\u0161n\u011b popasujeme jak na lok\u00e1ln\u00ed, tak glob\u00e1ln\u00ed \u00farovni,\u201c \u0159\u00edk\u00e1 Managing Director\u00a0OMD Czech \u0160t\u011bp\u00e1n Kamen\u00fd<\/strong>.<\/p>\n

Beiersdorf v ofici\u00e1ln\u00edm ozn\u00e1men\u00ed uvedla, \u017ee nov\u011b jmenovan\u00e1 agentura a nov\u00fd medi\u00e1ln\u00ed model, na kter\u00fd p\u0159ech\u00e1z\u00ed, stav\u00ed do sv\u00e9ho st\u0159edu digit\u00e1ln\u00ed expert\u00edzu, data a technologie. N\u011bkter\u00e9 \u010dinnosti souvisej\u00edc\u00ed s medi\u00e1ln\u00ed strategi\u00ed a pl\u00e1nov\u00e1n\u00edm maj\u00ed b\u00fdt sdru\u017eeny do n\u011bkolika center a st\u00e1t se rychlej\u0161\u00edmi, transparentn\u011bj\u0161\u00edmi a automatizovan\u011bj\u0161\u00edmi.<\/p>\n

Pod\u00a0Beiersdorf<\/strong>\u00a0pat\u0159\u00ed nap\u0159\u00edklad zna\u010dky\u00a0Nivea, Eucerin, Labello<\/strong>\u00a0nebo\u00a0Hansaplast<\/strong>. Podle odhadu v\u00a0roce 2022 glob\u00e1ln\u011b investovala do reklamy v m\u011b\u0159en\u00fdch m\u00e9di\u00edch 800 mil. USD (cca 18,4 mld. K\u010d). Na \u010desk\u00e9m trhu se \u0159ad\u00ed do TOP 30 nejv\u011bt\u0161\u00edch inzerent\u016f (podle investic za rok 2022).<\/p>\n

OMD Worldwide<\/strong>\u00a0je sou\u010d\u00e1st\u00ed skupiny\u00a0Omnicom Group<\/strong>\u00a0se s\u00eddlem v New Yorku, celosv\u011btov\u011b pat\u0159\u00ed k\u00a0nejv\u011bt\u0161\u00edm s\u00edt\u00edm medi\u00e1ln\u00edch agentur.<\/p>\n<\/div>\n

\u010cl\u00e1nek p\u0159evzat z MediaGuru.cz.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00ed\u0165 medi\u00e1ln\u00edch agentur OMD Worldwide se od ledna 2024 stane jedinou medi\u00e1ln\u00ed agenturou skupiny Beiersdorf AG, v\u00fdrobce zna\u010dky Nivea. N\u011bmeck\u00e1 spole\u010dnost\u00a0Beiersdorf\u00a0AG\u00a0se rozhodla glob\u00e1ln\u011b jmenovat od ledna 2024\u00a0OMD\u00a0jako svou agenturu pro m\u00e9dia na evropsk\u00e9m trhu a v\u00a0Severn\u00ed Americe, a to pro v\u0161echny zna\u010dky skupiny. Dosud v\u00a0oblasti n\u00e1kupu a pl\u00e1nov\u00e1n\u00ed m\u00e9di\u00ed spolupracovala s\u00a0v\u00edcero agenturami, v\u00a0leto\u0161n\u00edm tendru se […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,14],"tags":[61,62,63,64],"post_folder":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-czech-republic","category-news","tag-beiersdorfag-medialniplanovani-tendr-medialniagentura","tag-omdczech","tag-omdworldwide","tag-zacinametamkdeostatnikonci"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/tags?post=219"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/post_folder?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}