{"id":218,"date":"2023-06-20T08:09:42","date_gmt":"2023-06-20T08:09:42","guid":{"rendered":"https:\/\/stage.omg.com\/czech-republic\/cannes-lions-kampan-pro-kaufland-od-agentur-omnicom-group-ziskava-bronzoveho-lva\/"},"modified":"2023-06-20T08:09:42","modified_gmt":"2023-06-20T08:09:42","slug":"cannes-lions-kampan-pro-kaufland-od-agentur-omnicom-group-ziskava-bronzoveho-lva","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/czech-republic\/cannes-lions-kampan-pro-kaufland-od-agentur-omnicom-group-ziskava-bronzoveho-lva\/","title":{"rendered":"Cannes Lions – Kampa\u0148 pro Kaufland od agentur Omnicom Group z\u00edsk\u00e1v\u00e1 bronzov\u00e9ho lva"},"content":{"rendered":"
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Prvn\u00ed tuzemskou leto\u0161n\u00ed ocen\u011bnou prac\u00ed na sv\u011btov\u00e9m reklamn\u00edm festivalu Cannes Lions je kampa\u0148 pro Kaufland od agentur Omnicom Group.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u010ce\u0161i slav\u00ed na presti\u017en\u00edm reklamn\u00edm festivalu v\u00a0Cannes<\/strong>\u00a0prvn\u00ed\u00a0ocen\u011bn\u00ed<\/strong><\/a>. Z\u00edskaly ho agentury\u00a0Omnicom Group<\/strong>\u00a0\u2013\u00a0Fuse, DDB FTW<\/strong>\u00a0a\u00a0OMD<\/strong>\u00a0za kampa\u0148 pro\u00a0Kaufland \u010cesk\u00e1 republika<\/strong>\u00a0\u2013\u00a0Fofrta\u0161ka 2.0 pro gamery.\u00a0<\/strong>Vybojovala bronzov\u00e9 ocen\u011bn\u00ed v kategorii ur\u010den\u00e9 pro gaming (Entertainment Lions for Gaming) v podkategorii Social Behaviour & Cultural Insight.<\/p>\n

Kampan\u00ed Fofrta\u0161ka 2.0 ozn\u00e1mila spole\u010dnost Kaufland \u010cesk\u00e1 republika pokra\u010dov\u00e1n\u00ed sv\u00e9 spolupr\u00e1ce s esportov\u00fdm t\u00fdmem\u00a0Sinners<\/strong>. Limitovan\u00e1 edice n\u00e1kupn\u00ed ta\u0161ky na kole\u010dk\u00e1ch byla inspirov\u00e1na nev\u011brn\u011bj\u0161\u00edmi z\u00e1kazn\u00edky tohoto obchodn\u00edho \u0159et\u011bzce \u2013 seniory, oslovit a zaujmout pak m\u011bla zejm\u00e9na mlad\u0161\u00ed c\u00edlovou skupinu. Fanou\u0161k\u016fm a hr\u00e1\u010d\u016fm proto nab\u00eddla nap\u0159. i panel na sol\u00e1rn\u00ed z\u00e1\u0159en\u00ed ur\u010den\u00fd k nab\u00edjen\u00ed hern\u00edho gearu nebo telefonu.<\/p>\n

Reakce klienta a agentur<\/strong><\/h2>\n

Petr Hoffmann, Head of Digital, Kaufland \u010cesk\u00e1 republika<\/strong><\/p>\n

\u201eJe to potvrzen\u00ed, \u017ee na\u0161e strategick\u00e9 rozhodnut\u00ed st\u00e1t se sou\u010d\u00e1st\u00ed\u00a0esportu,\u00a0a \u00fasil\u00ed v\u011bnovan\u00e9 do spole\u010dn\u00fdch projekt\u016f se\u00a0Sinners\u00a0a Fuse je spr\u00e1vn\u00e9. D\u00edky kampani mezi gamery signifikantn\u011b vzrostl jak purchase intent (m\u00edra zva\u017eov\u00e1n\u00ed n\u00e1kupu), tak i celkov\u00e9 pozitivn\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky. Tedy \u017ee Kaufland nen\u00ed jen m\u00edstem, kde mohou skv\u011ble nakoupit, ale i zna\u010dkou, se kterou se mohou bavit, a kter\u00e1 um\u00ed inspirovat. Krom\u011b toho n\u00e1s tak\u00e9 prezentuje jako progresivn\u00edho zam\u011bstnavatele pro p\u0159\u00edpadn\u00e9 z\u00e1jemce nejen v r\u00e1mci marketingu.\u201c<\/p>\n

Ond\u0159ej Kolek, Esports & Gaming Creative Lead DDB FTW<\/strong><\/p>\n

\u201eS Fofrta\u0161kou jsme nav\u00e1zali na ideu cel\u00e9ho partnerstv\u00ed Kauflandu se Sinners, spojovat generace a p\u0159edstavit \u0161ir\u0161\u00ed ve\u0159ejnosti esportovou kulturu. P\u0159edstaven\u00ed Fofrta\u0161ky schv\u00e1ln\u011b doprov\u00e1zela nads\u00e1zka a spousta mezigenera\u010dn\u00edho humoru. D\u00edky z\u00edskan\u00e9 pozornosti jsme pak mohli uk\u00e1zat, \u017ee i kdy\u017e \u010desk\u00e9 a slovensk\u00e9 hr\u00e1\u010de her rodi\u010de a senio\u0159i \u010dasto \u00fapln\u011b nech\u00e1pou, game\u0159i se velmi r\u00e1di postav\u00ed za dobrou v\u011bc a spole\u010dn\u011b p\u0159isp\u011bli v\u00edce ne\u017e 1 milionem korun na podporu senior\u016f.\u201c<\/p>\n

Luk\u00e1\u0161 Kuchta, Fuse Esports Group Head<\/strong><\/p>\n

\u201eS klientem jsme se vz\u00e1jemn\u011b potkali v ch\u00e1p\u00e1n\u00ed marketingu jako branded entertainmentu. Cel\u00fd vstup do esportu prost\u0159ednictv\u00edm sponzorstv\u00ed esportov\u00e9ho t\u00fdmu tak od za\u010d\u00e1tku spole\u010dn\u011b nevn\u00edm\u00e1me jen jako logo na dresu a branding \u201av\u0161ude hodn\u011b n\u011bkde\u2018, ale p\u0159edev\u0161\u00edm jej stav\u00edme na tvorb\u011b obsahu, kter\u00fd bav\u00ed n\u00e1s i fanou\u0161ky. Fofrta\u0161ka je pak vyvrcholen\u00edm t\u00e9to filozofie a v\u00edce ne\u017e ro\u010dn\u00ed pr\u00e1ce, kter\u00e1 se ukazuje b\u00fdt efektivn\u00ed jak v o\u010d\u00edch c\u00edlov\u00e9 skupiny, tak i sv\u011btov\u00e9 odborn\u00e9 ve\u0159ejnosti. V t\u00e9to cest\u011b chceme ve Fuse esport i nad\u00e1le pokra\u010dovat.\u201c<\/p>\n

Lud\u011bk Hato\u0148, Chief Client Officer, Omnicom Media Group<\/strong><\/p>\n

\u201eVyhr\u00e1t Lva v Cannes se v \u010cech\u00e1ch rovn\u00e1 t\u00e9m\u011b\u0159 nesmrtelnosti, proto\u017ee t\u011bch \u010desk\u00fdch ocen\u011bn\u00fdch agentur v nabit\u00e9 celosv\u011btov\u00e9 konkurenci je prost\u011b jako \u0161afr\u00e1nu. Letos se n\u00e1m povedlo n\u011bco, co se v historii OMG a DDB je\u0161t\u011b nikdy nepoda\u0159ilo. Ocen\u011bn\u00ed nen\u00ed ale jen o so\u0161ce Lva, ale je to hlavn\u011b ocen\u011bn\u00ed skv\u011bl\u00e9 t\u00fdmov\u00e9 pr\u00e1ce a kr\u00e1sn\u00e1 uk\u00e1zka toho, jak dok\u00e1\u017eeme spolupracovat na integrovan\u00fdch kampan\u00edch.\u201c<\/p>\n

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\u010cl\u00e1nek p\u0159evzat z MediaGuru.cz.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Prvn\u00ed tuzemskou leto\u0161n\u00ed ocen\u011bnou prac\u00ed na sv\u011btov\u00e9m reklamn\u00edm festivalu Cannes Lions je kampa\u0148 pro Kaufland od agentur Omnicom Group. \u010ce\u0161i slav\u00ed na presti\u017en\u00edm reklamn\u00edm festivalu v\u00a0Cannes\u00a0prvn\u00ed\u00a0ocen\u011bn\u00ed. Z\u00edskaly ho agentury\u00a0Omnicom Group\u00a0\u2013\u00a0Fuse, DDB FTW\u00a0a\u00a0OMD\u00a0za kampa\u0148 pro\u00a0Kaufland \u010cesk\u00e1 republika\u00a0\u2013\u00a0Fofrta\u0161ka 2.0 pro gamery.\u00a0Vybojovala bronzov\u00e9 ocen\u011bn\u00ed v kategorii ur\u010den\u00e9 pro gaming (Entertainment Lions for Gaming) v podkategorii Social Behaviour & […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,14],"tags":[58,59,60],"post_folder":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-czech-republic","category-news","tag-bronzelion","tag-cannes-lions","tag-turbocaddy"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/tags?post=218"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/post_folder?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}