{"id":207,"date":"2023-02-01T08:47:50","date_gmt":"2023-02-01T08:47:50","guid":{"rendered":"https:\/\/stage.omg.com\/czech-republic\/omnicom-media-group-je-clenem-climate-sustainable-leaders\/"},"modified":"2023-02-01T08:47:50","modified_gmt":"2023-02-01T08:47:50","slug":"omnicom-media-group-je-clenem-climate-sustainable-leaders","status":"publish","type":"post","link":"https:\/\/omnicommedia.com\/czech-republic\/omnicom-media-group-je-clenem-climate-sustainable-leaders\/","title":{"rendered":"Omnicom Media Group je \u010dlenem Climate &#038; Sustainable Leaders"},"content":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\u010clenskou z\u00e1kladnu sdru\u017een\u00ed\u00a0<strong>Climate &amp; Sustainable Leaders Czech Republic<\/strong>\u00a0roz\u0161\u00ed\u0159ila komunika\u010dn\u00ed skupina\u00a0<strong><a href=\"https:\/\/www.omnicommediagroup.cz\/\">Omnicom Media Group<\/a><\/strong>. Stala se 21. \u010dlenem spolku a prvn\u00edm subjektem ze\u00a0segmentu\u00a0<strong>marketingu a m\u00e9di\u00ed<\/strong>. Platform\u011b chce pomoci zv\u00fd\u0161it kredibilitu t\u00e9matu\u00a0<strong>udr\u017eitelnosti<\/strong>\u00a0v\u00a0\u010desk\u00e9m medi\u00e1ln\u00edm prostoru a otev\u0159\u00edt nov\u00e9 obzory v\u00a0oblasti marketingov\u00fdch aktivit.<\/p>\n<p>Omnicom Media Group tak roz\u0161\u00ed\u0159ila z\u00e1kladnu platformy o nov\u00fd segment\u00a0<strong>marketingov\u00e9ho poradenstv\u00ed a pl\u00e1nov\u00e1n\u00ed, managementu strategi\u00ed firemn\u00edch zna\u010dek a n\u00e1kupu m\u00e9di\u00ed<\/strong>. \u201eDo platformy vstupujeme s\u00a0c\u00edlem participovat na udr\u017eiteln\u00e9 transformaci na\u0161\u00ed spole\u010dnosti a ekonomiky bok po boku s\u00a0celou \u0159adou \u00fasp\u011b\u0161n\u00fdch a odpov\u011bdn\u00fdch zna\u010dek. Na\u0161\u00ed ambic\u00ed je v\u00fdrazn\u011b roz\u0161\u00ed\u0159it pochopen\u00ed pro ESG t\u00e9mata ze strany kl\u00ed\u010dov\u00fdch \u010desk\u00fdch medi\u00e1ln\u00edch dom\u016f. R\u00e1di bychom byli aktivn\u00edmi \u010dleny Climate &amp; Sutainable Leaders a pomohli mj. k popularizaci reportu Carbon Tracker. D\u011bkujeme ostatn\u00edm \u010dlen\u016fm, \u017ee n\u00e1s velmi v\u0159ele p\u0159ijali. U\u017e na prvn\u00ed sch\u016fzce jsme na\u010derpali velkou d\u00e1vku inspirace pro na\u0161e dal\u0161\u00ed aktivity,\u201c<em>\u00a0<\/em>uvedl u p\u0159\u00edle\u017eitosti p\u0159ijet\u00ed do spolku\u00a0<strong>Lud\u011bk Hato\u0148<\/strong>, Managing Partner z\u00a0<strong>Omnicom Media Group<\/strong>.<\/p>\n<p>\u201eSpolupr\u00e1ce s t\u00edmto renomovan\u00fdm subjektem v oblasti marketingu a medi\u00e1ln\u00edho prostoru n\u00e1m \u010d\u00e1ste\u010dn\u011b uvoln\u00ed ruce, aby se dal\u0161\u00ed \u010dlensk\u00e9 spole\u010dnosti mohly v\u011bnovat pomoci \u010desk\u00fdm firm\u00e1m dot\u00e1hnout zpo\u017ed\u011bn\u00ed za z\u00e1padn\u00ed Evropou, kter\u00e9 aktu\u00e1ln\u011b v dekarboniza\u010dn\u00edch aktivit\u00e1ch, jejich monitoringu a reportingu maj\u00ed,\u201c popsal\u00a0<strong>Jakub Skavro\u0148<\/strong>, p\u0159edseda spr\u00e1vn\u00ed rady\u00a0<strong>Climate &amp; Sustainable Leaders Czech Republic<\/strong>\u00a0a dodal, \u017ee velk\u00fdm spole\u010dn\u00fdm \u00fakolem je propagace kl\u00ed\u010dov\u00e9ho projektu platformy, pr\u016fzkumu\u00a0<strong>Carbon Tracker 2023<\/strong>\u00a0a komunikace v\u00fdstup\u016f z n\u011bho vypl\u00fdvaj\u00edc\u00edch.<\/p>\n<p>Platforma\u00a0<strong>Climate &amp; Sustainable Leaders<\/strong>\u00a0pom\u00e1h\u00e1 firm\u00e1m s omezov\u00e1n\u00edm produkce CO\u2082 a v\u0161emi aspekty, kter\u00e9 se t\u00e9to ambice dot\u00fdkaj\u00ed. A\u0165 je to metodika m\u011b\u0159en\u00ed, monitoring \u00fasp\u011bch\u016f v dan\u00e9m odv\u011btv\u00ed, pochopen\u00ed a implementace o\u010dek\u00e1van\u00fdch zm\u011bn v legislativ\u011b nebo realistick\u00e9 stanoven\u00ed tempa sni\u017eov\u00e1n\u00ed emis\u00ed. Sdru\u017een\u00ed se zav\u00e1zalo ke ka\u017edoro\u010dn\u00edmu sestaven\u00ed p\u0159ehledu produkce emis\u00ed CO\u2082 a ambic\u00ed na jejich sn\u00ed\u017een\u00ed u nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed v \u010cesk\u00e9 republice. Report s n\u00e1zvem Carbon Tracker sestavuje podle mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 metodiky GHG protocol expertn\u00ed t\u00fdm spole\u010dnosti\u00a0<strong>PwC \u010cesk\u00e1 republika<\/strong>.<\/p>\n<p>Krom\u011b samotn\u00e9ho reportu Carbon Tracker realizuje platforma Climate &amp; Sustainable Leaders \u0159adu aktivit v\u00a0oblasti vzd\u011bl\u00e1v\u00e1n\u00ed, osv\u011bty i metodick\u00e9 podpory v\u00a0oblasti udr\u017eitelnosti a dosahov\u00e1n\u00ed klimatick\u00fdch c\u00edl\u016f. Sdru\u017een\u00ed je otev\u0159enou platformou, jej\u00edmi\u017e \u010dleny se mohou st\u00e1t i dal\u0161\u00ed spole\u010dnosti.<\/p>\n<p><em>\u010cl\u00e1nek p\u0159evzat z MediaGuru.cz.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\u010clenskou z\u00e1kladnu sdru\u017een\u00ed\u00a0Climate &amp; Sustainable Leaders Czech Republic\u00a0roz\u0161\u00ed\u0159ila komunika\u010dn\u00ed skupina\u00a0Omnicom Media Group. Stala se 21. \u010dlenem spolku a prvn\u00edm subjektem ze\u00a0segmentu\u00a0marketingu a m\u00e9di\u00ed. Platform\u011b chce pomoci zv\u00fd\u0161it kredibilitu t\u00e9matu\u00a0udr\u017eitelnosti\u00a0v\u00a0\u010desk\u00e9m medi\u00e1ln\u00edm prostoru a otev\u0159\u00edt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,14],"tags":[25,26,27,19,28],"post_folder":[],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-czech-republic","category-news","tag-climate-sustainable-leaders-czech-republic","tag-esg","tag-medialni-planovani","tag-omnicom-media-group","tag-udrzitelnost"],"acf":[],"_links":{"self":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":0,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"wp:attachment":[{"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/tags?post=207"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/omnicommedia.com\/czech-republic\/wp-json\/wp\/v2\/post_folder?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}